Funnel initiatives (Pirate metrics)

Set goals to improve your conversion funnel

funnel template

What is this template for?

Most products and services can be measured with a funnel. At the top of the funnel, you're looking at how many people are coming to your product. And at the bottom, you focus on your revenues.

Use this template to add goals and initiatives for each stage of your funnel. Update progress weekly to make sure that you're on track.

Resources: Read more about the Pirate Metrics.

How to replicate that template

  1. Create a new project and pick a weekly frequency for updates.
  2. Create a section for each stage of the funnel.
  3. Under each section add the goals or initiatives that are relevant.

Examples of goals or initiatives

  • Acquisition

    • Launch a Marketing campaign
    • Do some content Marketing
    • Increase traffice to the website by 30%
  • Activation

    • Simplify signups
    • Implement an email drip
    • Increase website conversion
  • Retention

    • Add sticky features to your product
    • Measure week-on-week retention
  • Referral

    • Add invite feature
    • Create referral campaign
    • Measure NPS
  • Revenues

    • Launch a pricing plan
    • Increase your monthly recurring revenues